COOLWAVE
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Circular Economy & Materials

"Design waste out. Keep materials in use. Regenerate what's left."

Half of climate emissions and 90% of biodiversity loss come from how we extract, use and discard materials. A circular economy is the only way to decouple prosperity from planetary limits.

45%

of emissions come from materials & products

Ellen MacArthur Foundation

7.2%

of the economy is currently circular

Circle Economy 2024

11M t

of plastic reach oceans yearly

UNEP

Milestones we're chasing

By 2030

Cut virgin material use 30%

Reuse, repair, remanufacture, share.

By 2040

End plastic pollution

UN plastics treaty in force with binding reduction targets.

By 2050

Fully circular by design

Every product designed for reuse, recycling or safe return to nature.

Levers that move the needle

Take an action →
Reduce

Right-to-repair laws

Mandatory repairability scores and spare parts extend product life 2–3×.

Restore

Regenerative materials

Mycelium, agri-residues, mass timber replace virgin fossil inputs.

Advocate

Extended Producer Responsibility

Producers pay for end-of-life, not taxpayers or oceans.

Collaborate

Industrial symbiosis

One factory's waste becomes another's feedstock — Kalundborg model.

Signals of progress

  • EU Right-to-Repair adopted
  • Reuse platforms scaling in apparel & electronics

Warning lights

  • Global circularity rate declining since 2018
  • Fast-fashion volumes still rising

Live actions in this area

Time-bound campaigns you can join, sign, fund or lead right now.

See all in Act Now →

No live actions in this area yet.

Organizations working here

NGOs, startups, cities, research labs and funders driving this area forward.

No organizations listed for this scope yet — be the first.

Your contribution

Small and big actions compound into short- and long-term impact. Find your seat — as an individual, a community, or an industry player.

Read the impact blog →
Individual

What one person, household or citizen can do this week.

  • Repair, don't replace

    Individuals · Ongoing

Why this matters →
Community

Neighborhoods, restaurants, schools and cities acting together.

  • More community actions coming soon.
Why this matters →
Industry

Companies, investors, funders and governments moving markets and policy.

  • Publish a materials passport

    Manufacturers · 1 product line

  • Mandate recycled content in procurement

    Governments · 1 policy cycle

Why this matters →

Resources & tools

Playbook

  • Ellen MacArthur Foundation

Report

  • Circularity Gap Report

Community

  • Repair Café network

Get involved in Circular Economy & Materials

Take a time-bound action, register your organization or start a collaboration in this area.